Racism in Women's Basketball

WNBA star A'ja Wilson believes that racism plays a significant role in the attention and success received by rookie Caitlin Clark, who recently signed a $28 million deal with Nike. Wilson feels that Black women are often overlooked and undervalued in sports marketing and endorsement opportunities. However, Clark's advantage also stems from her ability to engage in name, image, and likeness (NIL) deals during her college career, giving her a head start in attracting advertisers.