Toys 'R' Us Brand Film Using OpenAI's Sora

Toys 'R' Us partners with ad agency Native Foreign to create a brand film using OpenAI's text-to-video tool, Sora, resulting in a commercial telling the story of founder Charles Lazarus. The AI-generated video showcases potential but is criticized for unnatural elements. Despite mixed reception, the project involved human input in scriptwriting and VFX.