Ford Motor's Electric Vehicle Strategy Shift

Ford Motor delays production of next-generation all-electric pickup truck and cancels plans for three-row electric SUV in favor of developing hybrid models and electric commercial vehicles. The company will focus on full-size and midsize electric pickup trucks, commercial vans, and SUVs to better deliver a profitable electric vehicle business.

Ford Motor delays production of all-electric SUV and pickup truck

Ford Motor is delaying production of a new all-electric large SUV and pickup truck to shift to offer hybrid options across its entire North American lineup by 2030 due to slower EV adoption and high production costs.