Monetization of User Data in Streaming Industry

Streaming companies like Roku and Amazon are increasingly monetizing user data through personalized ads, leading to concerns about privacy and data collection. Roku, initially known for hardware, has transitioned into an advertising and data company, generating significant revenue from targeted ads. The shift towards ad-supported content is reshaping the TV industry, with companies leveraging user data for better ad targeting. Despite the convenience of relevant ads, many users are wary of the privacy implications and passive data collection involved.

Roku Data Breach

Roku has disclosed a data breach affecting 576,000 user accounts, marking the second security incident in a month. The breach was a result of 'credential stuffing' and led to unauthorized purchases, but sensitive information was not accessed. Roku has reset passwords and will enable two-factor authentication for all accounts.