Sorority Rush Week and the 'RushTok' Phenomenon on TikTok

The 'RushTok' phenomenon on TikTok showcases the sorority recruitment process at large U.S. colleges, drawing billions of views and likes. Influencers like Kylan Darnell earn money through this trend, providing a glimpse into Greek Life and college experiences. Darnell, known as the 'queen of RushTok,' balances social media stardom with dreams of becoming a sports broadcaster.