Streaming Service Costs and Trends Among Gen Z and Millennials

A recent poll reveals that over half of Gen Z and millennials believe they are overspending on streaming services, with many preferring ad-supported streaming over paying more for ad-free services. Viewers are canceling memberships that require premium access, and there is a trend of Americans canceling subscriptions across various platforms despite lower-cost options. The rise of ad-supported streaming platforms reflects consumers' pursuit of value without sacrificing content quality.