The Smokey Bear Symbol

The famous symbol of fire prevention turns 80, but fire ecologists say that his message is outdated.

Smokey the Bear: A Symbol of Fire Prevention

Smokey the bear cub was flown from Santa Fe to Washington National Zoo in 1950, and his message of preventing wildfires remains relevant today amidst increasing human-caused fires. The iconic public service announcement has evolved over the years to emphasize fire prevention and good fire practices.