BMW's Strategic Approach to EV Adoption

BMW's conservative approach to EV adoption by investing in flexible platforms for internal-combustion, hybrid, and electric powertrains is paying off as the company navigates the uncertain transition to electric vehicles. The strategy has allowed BMW to adjust its product mix easily and maintain a balanced portfolio as consumer preferences evolve.

Tesla's Challenges in the Electric Car Market

Despite setbacks and increasing competition, Tesla's future dominance in the electric car market is being questioned due to slowing growth, lack of new models, and intense competition from Chinese automakers and established brands like BMW and Volkswagen.