Point-of-Sale Donations and Round-Up Campaigns for Charity
Point-of-sale donations have sharply increased in recent years, with 'round-up' requests becoming ubiquitous at grocery chains, gas stations, retail stores, and online merchants, raising millions for charities. The strategy has proven successful due to customer generosity, psychology of 'rounding up,' and transforming purchases into moral quandaries. However, there are potential downsides like feeling manipulated and lack of meaningful connection with charities.