Red Lobster's All-You-Can-Eat Deals

SOURCE www.the-sun.com
Red Lobster faced financial losses due to its Ultimate Endless Shrimp deal, resulting in a departure of a minority investor. They are now offering the Endless Lobster Experience as a new all-you-can-eat option.

Key Points

  • Financial losses of $11 million in the third quarter and $12.5 million in the fourth quarter of 2023
  • Introduction of the Endless Lobster Experience with a limit of 12 Maine lobsters
  • Minority investor, Thai Union Group, leaving Red Lobster due to losses

Pros

  • Endless shrimp and now lobster options for customers to enjoy
  • Lobsterfest with limited-edition menu items and new dishes introduced

Cons

  • Significant financial losses due to the Ultimate Endless Shrimp deal
  • Departure of a minority investor, Thai Union Group, after struggles