Wayne LaPierre, the head of the National Rifle Association, was found liable for financial misdeeds and required to pay $4.3 million back to the NRA. His persona was carefully constructed by a PR firm, and he portrayed himself as a rugged individualist and champion of gun rights, despite being uncomfortable in the spotlight. The NRA used his image to transform gun laws and policies in the United States.
Key Points
LaPierre was found liable for enriching himself and those close to him
His persona was molded by a PR firm to align with a rugged individualist image
The NRA used his image to push for laxer gun laws and policies in the US
Pros
Exposes the financial misdeeds of Wayne LaPierre and the NRA
Sheds light on the carefully constructed persona of LaPierre by a PR firm
Highlights the impact of the NRA's influence on gun laws and policies in the US
Cons
Reveals the deceitful practices of a prominent figure in the gun rights movement