Apple's Abandoned Self-Driving Electric Vehicle Project
Apple's secret project to develop a self-driving electric vehicle has been abandoned after a decade of work with little return on investment. The project involved around two thousand people and was part of the company's attempt to diversify beyond the iPhone. Other car manufacturers like Tesla and Rivian have also faced challenges in the EV market.
Key Points
- Apple's decision to wind up the car project after a decade of work
- Challenges faced by other car manufacturers like Tesla and Rivian in the EV market
- Apple's shift towards investing in AI features for its devices
Pros
- Apple's focus on generative AI sector for future growth
Cons
- Investment in EV project did not yield expected results
- Competition and market demand for EVs are not as strong as anticipated