Apple's Electric Vehicle Project Scrapped
Apple has scrapped its plans to build an EV after a decade of secret development. The project failed to gain traction within the company, which is now focusing on existing product categories like AI and health technologies.
Key Points
- Apple's project to build an EV, nicknamed the "iCar", has been canceled after nearly a decade of secret development
- The project failed to gain traction within the company focused on consumer electronics and software
- Apple will continue developing automotive-related technologies and may utilize self-driving software expertise for future projects
Pros
- Apple can now focus on existing product categories like AI and health technologies
- Reduction of risks and overhead by canceling the electric car project
Cons
- Missed opportunity to compete with Tesla in the electric vehicle market