New York State Prosecutors Sue JBS Over Climate Claims

SOURCE npr.org
New York state prosecutors are suing JBS for misleading marketing claims about slashing climate pollution, alleging the company lacks a feasible plan to achieve its net-zero emissions target by 2040.

Key Points

  • New York state prosecutors sue JBS for allegedly deceptive marketing about climate efforts.
  • JBS pledged to achieve net-zero emissions by 2040, but prosecutors doubt its feasibility.
  • Consumer watchdog group and lawmakers also express concerns about JBS's environmental claims.

Pros

  • Prosecutors are taking action against misleading environmental claims by a major company.
  • Consumers may be protected from deceptive marketing about sustainability efforts.

Cons

  • JBS faces legal scrutiny and potential penalties for allegedly false advertising.
  • Critics question the feasibility of achieving net-zero emissions in the company's scope.