The decline of cable and satellite networks due to changes in entertainment consumption habits, leading to a decrease in viewership and a shift towards streaming services.
Key Points
Cable and satellite networks are losing audiences rapidly, with many experiencing over 50% decline in viewership.
Shift towards streaming services like Netflix has changed viewing habits and industry dynamics.
Fewer people subscribing to cable services, leading to a decrease in traditional TV viewership.
Streaming services offer convenience but may limit exposure to diverse content and communal viewing experiences.
Pros
Transition to streaming services provides viewers with more control over their viewing experience.
Successful brands like FX and HBO are adapting well to the shift in the industry.
Cons
Loss of communal viewing experiences and discovery of new content due to algorithm-based recommendations on streaming platforms.
Ghost networks struggling with declining viewership and reliance on reruns.