Cookie Usage and Data Collection for Personalized Advertising
This is a detailed explanation about the use of cookies, geolocation data, and device characteristics for personalized ads, ad measurement, and product development. It emphasizes user privacy preferences and the collection of aggregated, anonymous data for analytics and advertising purposes.
Key Points
- Cookies are essential for website functionality
- Data collected is usually anonymized and aggregated
- User consent is required for personalized ads
Pros
- Allows for personalized ads and content based on user interests
- Enables measurement and improvement of website performance
- Supports product development and audience insights
Cons
- May track user activity across websites for advertising purposes
- Potential invasion of user privacy if not managed properly