Kellogg's CEO suggests that families struggling with high food prices due to inflation should eat cereal for dinner to save money. He views it as a marketing opportunity for the company.
Key Points
Kellogg's CEO suggests families eat cereal for dinner to save money during inflation
Internal data shows over 25% of Kellogg's consumption is outside breakfast
Pilnick views cereal for dinner as a growing trend
Pros
Cereal is a relatively affordable food option
Eating cereal for dinner can help families save money
Cons
The suggestion may be seen as insensitive to families facing financial challenges
Could be viewed as a marketing ploy by Kellogg's to boost sales