California Primary Election Strategy
Rep. Adam Schiff strategically boosted his Republican rival, Steve Garvey, in the primary election to secure an easier path to the general election, taking advantage of California's 'jungle' primary system.
Key Points
- Schiff strategically boosted Garvey to set up an easier November contest
- Garvey's presence on the ticket could benefit House candidates in downticket races
Pros
- Secured an easier path to the general election by boosting a Republican rival
- Took advantage of California's 'jungle' primary system
Cons
- Engaged in a dirty and deceptive campaign
- Misattributed headlines in ads to manipulate voters