Doritos fired transgender artist Samantha Hudson as a brand ambassador for Spain after disturbing tweets involving a 12-year-old surfaced. Hudson made inappropriate posts in the past which led to her dismissal from the brand. Doritos was unaware of these posts before the partnership.
Key Points
Doritos terminated partnership with Samantha Hudson due to past inappropriate posts.
Brand was unaware of Hudson's controversial posts before the partnership.
Cons
Inappropriate past social media posts by Samantha Hudson led to her dismissal.