AMC building new cinemagoing culture
AMC is building a new cinemagoing culture with sold out screenings of Dune: Part Two and new editions of popular Nicole Kidman ads and loyalty subscription program.
Key Points
- High demand shown by sold out Dune: Part Two screenings
- Attracting audience with popular Nicole Kidman ads
- Encouraging customer loyalty through subscription program
Pros
- Sold out screenings of Dune: Part Two showcase high demand for cinema experience
- New editions of popular Nicole Kidman ads attract audience attention
- Loyalty subscription program encourages repeat customers