Miami Beach ad campaign to deter spring break partiers

Key Points

• City of Miami Beach spending money on ad campaign
• Goal is to deter spring break partiers
• Interview with Miami Beach Commissioner Alex Fernandez

Pros

• May help reduce overcrowding and unruly behavior during spring break
• Could potentially improve the image of Miami Beach as a tourist destination

Cons

• Cost of the ad campaign may be high
• Effectiveness of the campaign in deterring partiers is uncertain

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