A memo prepared by House Republicans' campaign arm acknowledges a 'brand problem, not a policy problem' on abortion due to their reluctance to discuss the issue, allowing Democrats to define their stance. The memo advises Republicans to confidently articulate their stance, emphasize empathy for women, pitch common sense solutions, and push back on Democrats' extremism claims.
Key Points
Republicans urged to confidently articulate their stance on abortion
Emphasize empathy for women and pitch 'common sense' solutions
Push back on Democrats' extremism claims and question their stance on abortion limitations
Pros
Acknowledges the need for Republicans to address their 'brand problem' on abortion
Provides guidance on how Republican candidates can approach the issue more effectively
Cons
Risk of further polarizing voters on the issue of abortion