AMC Entertainment to Show Live Daytime Coverage of Paris Olympics in Theaters
AMC Entertainment Holdings Inc. has clinched a deal with Comcast Corp.'s NBC to show live daytime coverage of the Paris Olympics at 160 of the company's U.S. theaters.
Key Points
- Deal with NBC for live daytime coverage of the 33rd Summer Olympics in Paris
- Coverage to be presented as live ticketed events at 160 AMC U.S. theaters
- AMC looking to diversify content offerings beyond concert films to include sports and comedy
- AMC's 'Zoom Rooms' partnership with Zoom Video Communications Inc. to provide workspaces in select theaters
Pros
- Opportunity for AMC to showcase live sports on big screens
- Increased engagement with customers through live Olympics coverage
Cons
- Stock fell 1.2% after the announcement
- AMC stock is down 35.8% in the last three months