Planet Fitness Controversy
Planet Fitness faced backlash for directing women to share restrooms with male customers and using pro-transgender language, resulting in an 8% drop in stock. The company's operational manual stated that employees should address transgender members with names and pronouns consistent with their gender identity.
Key Points
- Operational manual required employees to use pro-transgender language
- Planet Fitness faced criticism for directing women to share restrooms with male customers
- Stock dropped by 8% after the controversy
Cons
- Backlash from customers
- Stock drop
- Controversial policy