Controversy at Planet Fitness
Planet Fitness's market value dropped by $400 million after a controversy involving a transgender person in the women's locker room. The company faced backlash for prioritizing inclusivity over safety and privacy.
Key Points
- Value dropped from $5.3 billion to $4.9 billion
- Controversy over transgender person in women's locker room
- Boycott led by account Libs of TikTok
Cons
- Drop in market value
- Backlash from customers
- Boycott calls