French President Emmanuel Macron's staged photo shoots, particularly recent boxing photos, are seen as a PR tactic to project strength and charisma as he takes a harder stance on the Russia-Ukraine war.
Key Points
Macron's staged photo shoots aim to humanize him and project charisma
The recent boxing photos coincide with Macron positioning himself as a strong European leader standing up to Putin
The PR drive seeks to show Macron as a complete package, different from Putin's overt displays of aggression
Pros
Macron's visual rhetoric through staged photo shoots helps cultivate his image in the eyes of the French public
The images portray Macron as a man of versatility, character, and strength, appealing to both men and women
The PR drive seeks to show Macron as a strong leader standing up to Putin in the Russia-Ukraine conflict
Cons
Critics see the photos as narcissistic and a questionable communication choice
Some view the photos as lacking in authenticity and as a display of political communication poverty