Use of SmokeDNAi Technology in Whisky Aging Process

SOURCE www.foxnews.com
Diageo North America uses SmokeDNAi technology to understand whisky aging process, investing $230 million in whisky tourism projects. Port Ellen Gemini whiskies cost $50,000 each. SmokeDNAi helps analyze flavor profiles, mouthfeel, and maturation in barrels.

Key Points

  • Diageo North America invested $230 million in whisky tourism projects
  • Port Ellen Gemini whiskies cost $50,000 each
  • SmokeDNAi technology helps analyze flavor profiles, mouthfeel, and maturation in barrels

Pros

  • Enhances understanding of whisky aging process
  • Allows for better control of flavor in whisky production
  • Leads to improved production, flavor, and sales of whiskies

Cons

  • High cost associated with the rare whiskies produced using SmokeDNAi technology