Bud Light ad campaign featuring transgender activist and partnership with UFC fighter Dustin Poirier

SOURCE www.foxnews.com
Bud Light faces backlash after featuring transgender activist in ad campaign. UFC fighter Dustin Poirier partners with Bud Light despite controversy. Poirier compares his fighting career to Bud Light's tumultuous year.

Key Points

  • Bud Light canceled by many consumers after featuring transgender activist in ad campaign.
  • Dustin Poirier partners with Bud Light despite controversy and aligns with the brand's values.
  • Poirier compares his fighting career to Bud Light's tumultuous year, emphasizing the importance of learning and moving forward.

Pros

  • Brand partnership between Bud Light and UFC fighter Dustin Poirier.
  • Poirier's positive outlook on aligning with Bud Light despite potential backlash.

Cons

  • Backlash from consumers after Bud Light's ad campaign featuring transgender activist.
  • Decline in sales and volumes for Bud Light in the U.S. market.