Bedford Media, founded by Karlie Kloss and Josh Kushner, has acquired the publishing rights to revive Life magazine, originally published in 1883. The magazine will be relaunched as a print magazine with a strong digital and video presence, focusing on universal narratives of humanity.
Key Points
Bedford Media, founded by Karlie Kloss and Josh Kushner, acquires publishing rights to Life magazine
Life will be relaunched as a print magazine with a digital and video presence
Focus on uplifting and unifying content in a chaotic media landscape
Pros
Reviving a historic and iconic magazine
Adding a new voice to the media landscape
Focus on quality content and universal narratives
Cons
Competition in the media industry
Challenges in attracting a modern audience to a print magazine