Revival of LIFE Magazine by Karlie Kloss and Josh Kushner

SOURCE www.dailymail.co.uk
Karlie Kloss and her husband Josh Kushner are bringing LIFE Magazine back to regular publication, acquired from Dotdash Meredith through their company Bedford Media. The iconic brand was shut down more than two decades ago by Time Inc. They plan to relaunch the brand as a print magazine with a digital and video presence.

Key Points

  • Karlie Kloss and Josh Kushner acquired LIFE Magazine from Dotdash Meredith through Bedford Media
  • They plan to relaunch LIFE Magazine as a print publication with a digital and video presence
  • Josh Kushner, a venture capitalist, will be the publisher of LIFE Magazine

Pros

  • Reviving a historic and iconic magazine brand
  • Adding a new voice to the media landscape

Cons

  • Competition in the saturated media market