Facebook's streaming service 'Watch' was allegedly shut down to protect advertising deals with Netflix, revealing a special relationship between the two giants. The antitrust lawsuit against Meta argues that Netflix had privileged access to Facebook analytics and private user messages in exchange for advertising deals. Mark Zuckerberg personally informed the head of Facebook Watch that their budget was being slashed by $750 million, while Netflix increased its ad spend on Facebook. Plaintiffs claim Zuckerberg closed Watch to prioritize the greater advertising business.
Key Points
Allegations of Facebook shutting down 'Watch' to protect advertising deals with Netflix.
Netflix's privileged access to Facebook analytics and private user messages.
Mark Zuckerberg's personal involvement in budget cuts for Facebook Watch.
Plaintiffs claiming Meta's monopoly in social media market.