President Joe Biden is using personal attacks and sarcasm to get under Donald Trump's skin, a strategy he believes will help him defeat his Republican opponent.
Key Points
Biden is using personal, biting, and sarcastic remarks to target Trump
Biden's team believes authenticity is key to the success of this strategy
Biden's quips about Trump are being used in digital content for social media
Pros
Biden's personal attacks may resonate with voters
Biden believes his strategy will help him defeat Trump
Cons
The strategy could potentially escalate tensions between the two camps