Challenges Faced by California Wine Grape Growers
California wine grape growers are facing tough times due to wildfires, drought, global warming, generational drinking habits, and competition from overseas growers offering bargain-basement wine prices. Large wineries in California are importing cheap foreign bulk wine, leading to abandoned vineyards and a struggle to balance supply with demand.
Key Points
- California wine grape growers facing multiple challenges including wildfires, drought, global warming, and generational drinking habits.
- Competition from overseas growers offering cheap wine prices is adding to the struggle.
- Importation of foreign bulk wine by large wineries in California is leading to abandoned vineyards and imbalance in supply and demand.