Declining Interest in Tesla Among US Buyers Due to Elon Musk's Persona
Survey by market intelligence firm Caliber shows decreasing interest in Tesla among US buyers, attributed to Elon Musk's polarizing persona. Economic fears, lack of new models, rising competition, and controversies surrounding Musk's politics also contribute to the decline. Despite strong association between Tesla's reputation and Musk, some consumers still loyal to the brand.
Key Points
- Consideration score for Tesla fell to 31% in February
- Tesla's reputation linked to Elon Musk
- Controversies and political stance of Musk impacting consumer interest
- Economic fears, lack of affordable models, and rising competition also contribute to decline
Pros
- Tesla continued to post strong sales growth in 2023
- Tesla has high loyalty among major car brands
Cons
- Decreasing consideration score for Tesla in the US
- Controversies surrounding Elon Musk's politics affecting Tesla's brand