Businesses capitalizing on total solar eclipse

SOURCE www.foxnews.com
Businesses are capitalizing on the total solar eclipse by offering special products and experiences for customers. Krispy Kreme, Sonic Drive-In, Frito-Lay's SunChips, MoonPie, Southwest, and Delta are among those participating in promotions related to the celestial event.

Key Points

  • Businesses offering limited-time eclipse-themed products like Krispy Kreme's doughnut-cookie creation and Sonic Drive-In's 'Blackout Slush Float'
  • Small businesses along the eclipse path also benefiting from increased tourist demand
  • Marketing around rare events like solar eclipses is a common strategy for companies to drive sales

Pros

  • Opportunity for businesses to attract customers with special eclipse-themed products and experiences
  • Boost in tourism and local economy along the eclipse's prime path

Cons

  • Possibility of oversaturation and consumer fatigue with eclipse-related promotions