The Elite Eight matchup between Iowa and LSU drew a record-breaking 12.3 million viewers for ESPN, becoming the most-watched women's basketball game in the United States. The tournament has seen a significant increase in viewership compared to previous years.
Key Points
Iowa's victory over LSU drew 12.3 million viewers, setting a new record
Viewer numbers for women's Elite Eight games have been significantly higher compared to previous years
Both men's and women's NCAA tournaments have seen improved TV viewership compared to the previous year
Pros
Record-breaking viewership for women's basketball game
Increased interest and viewership in NCAA women's basketball tournament