Donald Trump's fundraising strategy
Donald Trump is turning to rich and elite donors as his rallies are not generating enough small-dollar donations to fund his campaign, contrasting with past fundraising successes. Trump's campaign has shifted focus to other fundraising strategies like exclusive events and digital outreach to loyal small-dollar donors.
Key Points
- Trump's rallies are costing up to $500,000 per event
- Campaign is focusing on smaller, more cost-effective venues and digital outreach
- Biden has a significant lead in campaign cash on hand
Pros
- Exclusive events with wealthy donors can generate significant funds for the campaign
- Digital outreach to small-dollar donors has been successful in raising campaign cash
Cons
- Rallies are no longer as effective in generating fundraising boosts
- Campaign faces financial challenges and cash disadvantage compared to Biden