Jennifer Lopez's Multimedia Campaign for New Album

SOURCE www.independent.co.uk
Jennifer Lopez's recent multimedia campaign for her new album has not received the desired response, with middling reviews, widely panned film, and documentary subject to viral criticism. Lopez faces online mockery and accusations of 'creative narcissism.'

Key Points

  • Jennifer Lopez's multimedia campaign has not generated the desired positive headlines.
  • Critics accuse Lopez of 'creative narcissism' and facing online mockery.
  • Past controversies, including remarks about other female actors, resurfaced online.

Pros

  • Jennifer Lopez launched a new album with a self-financed, $20m multimedia campaign.

Cons

  • The album received middling reviews.
  • The film associated with the album was widely panned.
  • The documentary about the making of the record and film faced viral criticism.