2024 Paris Olympics Advertising Sales
NBCUniversal sees renewed interest from major corporate sponsors for the 2024 Paris Olympics with $1.2 billion in advertising sold. The shift to digital advertising is growing, with every Paris event available on streaming service Peacock and new ad buying options.
Key Points
- NBCUniversal has sold $1.2 billion in advertising for the 2024 Paris Olympics
- Digital advertising revenue for Paris has already surpassed any past Olympics
- Brands can now buy ads using automated technology on Peacock for the first time
Pros
- Record advertising sales for NBCUniversal
- Growing interest from major corporate sponsors
- Shift to digital advertising with all Paris events on Peacock
Cons
- Challenges in maintaining ad sales levels due to changing landscape
- Some top IOC sponsors reducing their ad spending over time