McDonald's billboard emitting French fries aroma
McDonald's in the Netherlands debuted billboards that emit the aroma of their iconic French fries. The billboards were strategically placed near McDonald's restaurants.
Key Points
- Innovative use of billboards to engage customers
- Enhancing brand recognition through scent marketing
Pros
- Unique advertising strategy to engage customers
- Creates a sensory experience for passersby
Cons
- May not appeal to everyone, especially those who dislike the smell of fast food
- Potential to cause distraction or hunger cravings