Loud Sound Studios in Rwanda is home to hip-hop artists Pro-Zed and Kenny K-Shot, who are pioneering a new genre called kinyatrap by blending traditional Rwandan sounds with modern beats and lyrics in four languages.
Key Points
Pro-Zed and Kenny K-Shot started in 2015 and have since created a unique sound blending old and new
Their music focuses on expressing personal feelings and addressing societal issues
They aim to take Rwandan music international and create a distinct sound for the country
Pros
Innovative blend of traditional Rwandan sounds with modern beats and lyrics
Pioneering a new genre called kinyatrap
Expressing feelings and addressing topics not commonly discussed in society
Cons
Facing challenges in breaking through the music industry due to monopoly and limited airtime
Struggling to get international recognition for Rwandan music