Nike Air Footwear and Team Kits Unveiled for 2024 Olympics
Nike unveils new Nike Air footwear and team kits for elite athletes ahead of the 2024 Olympics, facing criticism over revealing bodysuit design for Team USA's track and field uniform.
Key Points
- Nike received backlash for the revealing bodysuit design in Team USA's track and field uniform.
- Critics found the vast differences between men's and women's uniforms problematic.
- Nike emphasized offering female athletes a variety of choices and consulting with athletes throughout the design process.
Pros
- Nike offers nearly 50 styles for female athletes to choose from, including shorts, showing a variety of options for comfort and performance.
- Nike claims the uniforms are athlete-informed, data-driven, visually unified, and tailored to support a range of body types and sports disciplines while maximizing breathability.
Cons
- Criticism arose over a revealing bodysuit design for Team USA's track and field uniform, with concerns about comfort, professionalism, and sexualization of female athletes.
- Some fans and athletes expressed dissatisfaction with the design, comparing it to swimwear and questioning its appropriateness for sporting events.