The Daily Beast turnaround strategy

SOURCE dnyuz.com
Barry Diller is making a major push to turn around The Daily Beast by bringing in media veterans Ben Sherwood and Joanna Coles to lead the publication, with a focus on profitability through subscriptions, advertising, and events.

Key Points

  • Barry Diller bringing in Ben Sherwood and Joanna Coles to lead The Daily Beast
  • Focus on achieving profitability through multiple revenue streams
  • Shared vision for transforming The Daily Beast into a successful platform

Pros

  • Experienced media veterans Ben Sherwood and Joanna Coles leading the effort
  • Focus on profitability through subscriptions, advertising, and events
  • Shared vision for revitalizing The Daily Beast

Cons

  • Previous struggles with profitability despite journalistic success
  • Unsuccessful past attempts to merge with Newsweek