Ford's EV division faced significant losses in the first quarter of 2024, with $1.3 billion lost and a further expected loss of $5 billion on the Model e by the end of the year. Sales plunged by 20%, revenue dropped by 84%, and research and development costs added to the losses. The company aims to make EV pricing cover production costs within the next 12 months.
Key Points
Ford's EV division lost $1.3 billion in the first quarter of 2024
Sales of Ford EVs dropped by 20% compared to the previous year
Ford expects losses on its Model e to reach $5 billion by the end of the year
The company is working towards making EV pricing cover production costs within the next 12 months
Cons
Significant financial losses incurred by Ford's EV division
Sales plunged by 20% compared to the previous year
Expected further losses of $5 billion on the Model e by the end of the year
Challenges in making EV pricing cover production costs due to price cuts and research and development expenses