Hollywood actors and studios are at odds over a draft Senate bill called the No Fakes Act, which would give actors control over their digital likenesses using AI technology. Studios argue that the bill would violate First Amendment rights, while actors see it as crucial for protecting their image rights even after death.
Key Points
Draft Senate bill called the No Fakes Act aims to give actors a “digital replication right”
The right would be inherited by an actor’s descendants
MPA and SAG-AFTRA have differing views on the bill
Pros
The No Fakes Act would give actors control over their digital likenesses using AI technology
Actors believe this bill is crucial for protecting their image rights even after death
Cons
Studios argue that the bill would violate First Amendment rights
There are concerns about the potential negative impact on creativity in Hollywood