Kroger and Walt Disney Retail Streaming Deal
Kroger and Walt Disney are in talks to offer Disney+ as a free perk to Kroger Boost members through a retail streaming deal. This move is seen as a way to drive revenue growth and create loyalty among customers. Disney's struggling streaming services have been losing money, prompting the company to explore partnerships like this one.
Key Points
- Kroger and Walt Disney exploring a retail streaming partnership
- Disney+ could be offered as a free perk to Kroger Boost members
- Similar initiatives by other companies like Walmart and Maple Bear
Pros
- Free Disney+ subscription for Kroger Boost members
- Potential revenue growth for both companies
- Enhanced loyalty among customers
Cons
- Disney's streaming services have been losing money
- Questions around Disney's financial statements