Matthew McConaughey and his wife, Camila Alves, promote their tequila brand Pantalones by going pantless in a new advertisement. The couple aims to bring fun and a sense of humor to the tequila category.
Key Points
Matthew McConaughey and Camila Alves promote Pantalones Tequila by going pantless in an advertisement
The couple emphasizes the fun aspect of tequila and aims to break away from snootiness in the category
Pros
Promotes a sense of fun and humor in the tequila industry
Successful launch of the tequila brand
Cons
Some may find the advertisement provocative or inappropriate