Rebranding of Boy Scouts of America to Scouting America

SOURCE www.npr.org
After a sex-abuse scandal and bankruptcy, the Boy Scouts of America are changing their name to Scouting America to reflect inclusivity. The rebranding aims to ensure all youth feel welcome and safe within the organization.

Key Points

  • Rebranding to Scouting America is part of an evolution to continue growth, relevance, and impact.
  • The organization faced a sex-abuse scandal and bankruptcy, leading to the rebranding.
  • The Boy Scouts have opened their programs to girls and LGBTQ youth in recent years to be more inclusive.
  • The new name will go into effect on the organization's 115th anniversary next February.

Pros

  • Rebranding to Scouting America reflects inclusivity and ensures all youth feel welcome and safe within the organization.

Cons

  • Criticism from conservatives who feel the name change removes the 'Boy' from 'Boy Scouts.'