Target is scaling back its LGBTQ-themed merchandise for Pride Month after facing backlash and a significant financial hit in 2023. The company will now only offer Pride-themed items in select stores, a change from selling them in all locations across America for the past decade.
Key Points
Target to offer LGBTQ-themed items in select stores and online.
Approximately half of Target's 2,000 stores will sell Pride merchandise.
Backlash included issues with swimsuits designed for trans women and Satanic-themed LGBTQ+ items.
Shareholders lost $9 billion in stock market value due to perceived advocacy for transgenderism.
Target facing criticism for involvement in culture wars and personal agendas.
Pros
Target is making adjustments based on feedback and financial considerations.
Cons
The decision may lead to accusations of not being supportive enough of Pride.