Target's decision to cut LGBTQ-themed merchandise during Pride Month

SOURCE finance.yahoo.com
Target is planning to cut LGBTQ-themed merchandise from some of its stores during Pride Month this June after facing backlash last year, but will offer the full assortment online and in select physical locations. The retailer remains committed to supporting the LGBTQIA+ community year-round.

Key Points

  • Target faced backlash and sales drop last year due to LGBTQ-themed items
  • The retailer will maintain a presence at local Pride events and offer curated products for Pride Month
  • Decision to stock products in only about half of its nearly 2,000 U.S. stores

Pros

  • Target will still offer LGBTQ-themed merchandise online and in select stores
  • Target remains committed to supporting the LGBTQIA+ community year-round

Cons

  • Some customers may be disappointed by the decision to cut these products from certain physical locations